13 Email Marketing Tips You Should Use
Email marketing is something all businesses should use. There are many benefits of doing this form of marketing, but many people get it wrong. If you want to increase your chances of having success with email marketing, then you should consider a few tips. With that said, below are a few email marketing tips you can take into consideration.
- Invite People To Join Your Email List
The first thing you want to do is get people to join your email list, which there are a number of ways to do this. You can offer people something for free in exchange for their email address or you can ask them to provide you with their email address at the point of checkout or you can use Facebook advertising to help build your email list.
These are only a few ways you can build your email list, but the key is to not be afraid of asking people for their email addresses because the more people you ask, the more email addresses you will end up getting.
Also, you can setup social media profiles such as a Twitter profile, Facebook profile and an Instagram page. After you create social media profiles, you can focus on building your following and then ask your followers to signup to your email list. If you are active on social media and you focus on growing your following, then you could end up getting many people to join your email list.
- Tailor Your Content
You should segment your email list and tailor your content to specific audiences. Doing this allows you to have subscribers in certain lists and then you can send them content they will likely be interested in.
For example, if 100 people bought digital eBooks from you and provided you with their email address and 100 people bought clothing items from you and provided you with their email list, then you can have two separate email lists, with one being of the people who bought eBooks from you and the other consisting of people who bought clothing items from you. When you cater your content to specific audiences, then you have a better chance at getting people to take action at the end of your email.
- Include A Call To Action
Something many people don’t do is include a call to action in every single email they send out. By not including a call to action in every email, you are missing out on sales, increasing brand awareness and many other benefits. Remember, email marketing is all about getting people to take some sort of action, whether it’s to buy something, view content, get feedback and so forth. Before you send out your emails, figure out what you want readers to do, and then include a call to action.
- Write In A Personal Tone
A lot of people send emails that look as if they were written for everyone and they are not that personal. If you want your email marketing campaigns to be successful, then write in a personal tone. This doesn’t mean you have to write an individual email to every single person on your list, but you do want to write your emails as if you’re sending it to one person. By keeping things personal, you will make a good impression on your subscribers.
- Offer Useful Content
If you want to lose subscribers, then send them content that is not useful and content they will likely not be interested in. However, if you want to be successful, then send only useful content to your subscribers.
The content you send should not come off as a sales letter, and it should offer useful tips, advice, product recommendations, genuine information and things of that nature. If you come off as if you’re just trying to sell things to your subscribers, then they will take notice and they may unsubscribe from your list, so always provide useful and helpful content to your readers.
- Use Photos
Using photos can break up your emails and many people enjoy photos and prefer photos over written content. Feel free to use info-graphics too because they are good to look at and they are a great way to get your message across. Maker sure you only use photos you have the right to use or use copyright-free photos that don’t require attribution. Don’t use unrelated photos too because people will notice this and unrelated photos don’t really look great in emails that are about something completely different.
- Use Subheadings
You want your readers to easily scan your email’s content, so use plenty of subheadings and white space. Using subheadings is a great way to break content up and it allows readers to find everything easily. Also, don’t use extremely large paragraphs because this may bore readers or they may not read your entire email. Use subheadings and short paragraphs and you should be just fine.
- Don’t Go Off Topic
All too often, people send out an email and they start off writing about one topic and then they go off topic and write about something else in the middle of their email and then they go back to what they were originally writing about.
In short, stick with one topic and stick with one goal you want to accomplish with the email. If you go off topic, your readers may become frustrated and annoyed and they will not bother reading the rest of your email. They may even end up unsubscribing from your list, so choose a topic and a goal and stick with them.
- Content Needs To Be Mobile Friendly
Nowadays, more and more people use their phones to connect to the internet, and this includes checking their emails. This means your content needs to be mobile friendly, and remember, your emails may not look the same to someone using a mobile phone as it would look to someone using a desktop computer.
The good news is creating mobile friendly content is easy, and there are ways to check to make sure your content shows up properly on mobile phones, so always test your emails and make sure they can be read by mobile users.
- Use Eye Catching Subjects
Use eye catching subjects, but don’t use misleading subject headliners because people will be frustrated by this. Think of something catchy to use and include it in your subject line, but do your best to keep the subject line short and sweet. When you have an attention grabbing headline, then your subscribers will be more inclined to open your emails.
- Link To Your Social Media Accounts
As previously mentioned, you want to have a large social media following because this can help you grow your email list, get more attention, make more sales and so forth. One of the best ways to get more followers is by including links to your social media profiles in your emails, and this will help build credibility. This is because your subscribers will know exactly who they are dealing with and they may end up recommending their friends to you, so always include a link to all of your social media accounts.
- Offer Discounts
If you want to have success with email marketing, then offer discounts in some of your emails and tell people they need to take action right away if they want to take advantage of the discount. You can also offer coupons or anything you want, but the key is to create urgency because urgency tends to push people into taking action.
However, make sure you always honor discounts and coupons because if you don’t, then you could end up losing credibility and your reputation may take a hit, which means people may unsubscribe from your email list.
- Send Welcome Letters
First impressions are everything, which is why you should send a welcome letter to every single person who signs up to your list. The welcome email should be short, sweet and to the point and you should tell new subscribers what they can expect and how often they can expect to receive emails for you and what type of content they can expect to receive.
Make sure you tell people how they can get in touch with you and include your contact information, such as your business’s phone number or links to social media and things of that nature.
This is a great way to build trust between you and new subscribers, and it shows you actually care about your subscribers, but make sure you reply to your new subscribers in a timely manner because if they don’t get an answer from you in a timely manner, they may unsubscribe from your list.
As previously mentioned, email marketing can help you out. The above tips and advice should increase your chances of having success with email marketing. All you have to do now is implement what you’ve just learnt and you’ll be a step closer to having success with this type of marketing.